Client:
Challenger Lighting Company

Project:
New corporate logo, identity, brochure and website

The Challenge:
Challenger Lighting, a high quality designer and supplier of custom hospitality lighting, had no corporate identity. The "challenge" was put to DeForest Creative to create a new corporate look and identity, that would raise the company's stature and increase awareness in the marketplace.

The Solution:
We started by developing a completely new corporate logo and color scheme. Letterhead, envelopes, invoices and statements became the vehicles for introducing their identity. Then a very upscale brochure was developed, which showed off their latest approaches to lighting. Finally, an all new website,
www.challengerlighting.com, was developed.