Client:
IMI Cornelius

Project:
New product launch- Pinnacle

The Challenge:
IMI Cornelius, a $600 million company, was ready to launch their new frozen carbonated beverage dispenser, the Pinnacle, into the international marketplace. They needed a comprehensive multi-level marketing program including identity, sales pieces, and website. The program had to grab the attention of brokers, distributors, convenient store management executives, and foodservice chains. With 12 weeks before the product was set to launch, they looked to DeForest for creative expertise and efficient turn around.

The Solution:
Our first step was to learn everything there was to know about the market, sales force, and the new machine- from features to benefits. A logo was developed and the website was planned, designed and developed. The site includes cut-away illustrations of the product, animated demonstrations, electronic sellsheets, even a manual. A folder with printed sellsheets will accompany a Pinnacle training CD.