Client:
Echo Incorporated

Project:
Catalogs, mass merchandising, trade ads, sell sheets, direct mail, P.O.P. , packaging and labels.

The Challenge:
Echo, professional landscaping power tool leader, wanted to more positively project its marketing position. It wanted dealers and consumers to recognize the level of quality engineered into each trimmer, blower, and chain saw. They felt their sales materials should reflect this message.

The Solution:
In 1996, DeForest started with restructuring Echo's product catalog, now five years later we manage
their entire program. By partnering with the client to understand their business and target market, along with a focus on quality, quick turn around, commitment and follow through, we have helped Echo become more organized, efficient, and cost effective. Through this we portray them as a leader. Bold colors, clean graphics, continuity, and a powerful tag line "Just Built Better." have given Echo strong image recognition in the market. Today, Echo's image is repeated and amplified in all that they do.