Johnson Outdoors     Re: Ziploc® Dry Bags - Packaging, POP, Website & Sales Materials

I wanted to send you a note to let you know how much I have appreciated DeForest Group work on our new Ziploc® Dry Bags. You took the time to fully understand the creative objectives and strategy, including your own assessment of competition, provided a broad range of alternative concepts, and then delivered with timely execution of the chosen packaging concept. Not only did you provide great creative, you also provided some great suggestions along the way resulting in significant cost savings as well as ways to promote and merchandise the product.

Many agencies would have stopped at this point, but you saw the project through production to assure the packaging and labeling delivered the creative impact. And, your website development of www.ziplocdrybags.com assures that we have a consistent message being delivered to the consumer. Kudos to you and your staff for such creative and professional service!!

John Schoene
Director Marketing Services
Johnson Outdoors Inc.
555 Main Street
Racine, WI 53403