Why Put Your Marketing in Motion?
Video is such a successful tool in online marketing because people like watching visual content over reading the written word. People are more likely to watch an entire video than read a long article that talks about the same content. Video works in both a “long form” where products or services are explained and demonstrated, but video can also be a great attention-getting device when used as small snippets, as shown below.
Deforest Group is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.
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Video is an effective way to capture the attention of your target audience. Creating video content doesn't have to be overwhelming and can be quite cost-effective. Here are some stats on how well it works:
Video ads get 3x more clicks than other digital ad formats
Use of video in email increases CTR by up to 300%
Videos perform better than other types of content with search algorithms
Landing page videos can increase conversion rates by 80%