Why Put Your Marketing in Motion?

 

Video is such a successful tool in online marketing because people like watching visual content over reading the written word. People are more likely to watch an entire video than read a long article that talks about the same content. Video works in both a “long form” where products or services are explained and demonstrated, but video can also be a great attention-getting device when used as small snippets, as shown below.

Deforest Group is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.

DEFOREST GROUP

300 W. LAKE ST, SUITE 100A

ELMHURST, IL 60126

630.834.7200

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Video is an effective way to capture the attention of your target audience. Creating video content doesn't have to be overwhelming and can be quite cost-effective. Here are some stats on how well it works:

  • Video ads get 3x more clicks than other digital ad formats

  • Use of video in email increases CTR by up to 300%

  • Videos perform better than other types of content with search algorithms

  • Landing page videos can increase conversion rates by 80%