Five Ways To Utilize Video In Your Marketing


In the first part of this series on video marketing, we discussed how impactful video can be for your advertising, marketing, and sales promotion efforts. In part 2, we’ll examine 5 ways that you could immediately use video to grow your business.


Increase Product Understanding With Video

Explainer videos are popular because it’s proven that people prefer to watch videos to learn how to do something rather than just read about it. Utilize explainer videos to tell people about your products and how they can incorporate them in their lives. Use them to demonstrate how or why viewers would benefit from your products.


Showcase Your Success With Testimonials

Testimonials are a powerful marketing tool, and when put together with video, it’s a potent combination! When your customers talk about their experiences with your company, viewers are more convinced that you have a great product or service than if they just read this content. Even if you can’t get your clients to appear on camera, we can still design a video that incorporates text testimonials into a video production that highlights your products or services in a way that exceeds what “text alone” can do.


Pitch Your Products or Services

Videos are versatile. Done the right way, you’ll be able to use them on your website, landing pages, social media, emails and even in text messages. And if you have a field sales force that calls on customers, doing onsite video presentations is an excellent way to engage an audience.


Engage Your Customers Longer

Customer engagement is important for developing relationships, and it also has the happy byproduct of improving your SEO. A professionally produced video captivates viewers and keeps them engaged. The key to a successful video is to give customers content that is interesting, relevant and relatable. We can help you reach them with targeted videos that tell a great story.


Give Your Customers Useful Information

You can use video content to set your company up as a thought leader in your industry. If your video content provides information that answers people’s questions, they are more likely to look to your company as a leader. Now more than ever, people want to know that they can trust the companies they do business with. Brand loyalty and customer retention are often hard to come by in a crowded market. The best way to attain both is to become a place that your target audience can turn to for the information they want or need


Deforest Group Provides Video Services For Your Brand

At Deforest Group, we know how to produce videos that engage your target audience, whether you are a B2C or B2B brand. We help you tell your story using the right video concept and structure to meet your needs. Tell us about your project, and we’ll let you know what we can do for you.