How B-Roll Video Adds Value to Food Photography Shoots

In today’s fast-paced marketing world, one piece of content is rarely enough. Brands crave flexibility — and smart marketers know that capturing extra assets during a photo shoot can be a game changer. One powerful way we can add value for clients is by offering B-roll video as part of our food photography sessions.

What is B-roll?

It’s simple: B-roll is secondary video footage — quick clips of action, details, ingredients being stirred, sauce being drizzled, plating being finished — anything that brings a food story to life. It’s not polished like a commercial. It’s authentic, organic, and perfect for websites, social media reels, digital ads, and internal brand storytelling.

Why does this matter?

When we propose a photo shoot project, especially for food packaging or recipe photography, we can suggest adding B-roll capture into the scope. For a relatively small incremental cost, clients gain a library of bonus footage they can use throughout the year — stretching their investment much further.

More importantly, B-roll footage is perfect for today’s social media world. Quick, casual video clips are gold for building short-form marketing content like Instagram Reels, TikTok videos, YouTube Shorts, and even behind-the-scenes brand moments. Instead of scrambling for new creative assets later, clients will already have a full library of ready-to-edit video material. It’s a win for flexibility, a win for speed — and a huge win for budget-conscious marketing teams.

How we can incorporate it:

• Planning during quoting: Include an option in our initial shoot proposal to capture several minutes of B-roll content.

• Minimal disruption: We build it seamlessly into the shoot day — capturing video while prepping food, plating, or between hero shots.

• Futureproofing for clients: They have fresh footage ready for seasonal posts, social media campaigns, or even new product launches.

It’s about being a creative partner, not just a vendor

By thinking ahead and offering B-roll, we’re solving a future marketing need they haven’t even asked for yet — and positioning ourselves as true collaborators in their brand storytelling.

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Ready to learn how to incorporate B-roll into your photo shoots? Contact us today!