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Q4 Countdown: A Plan for Your Unspent 2023 Budget


As 2023 nears its conclusion, many marketers are left wondering how best to utilize the remainder of their marketing budgets. Content, being the linchpin of today’s marketing for most businesses, offers a lucrative avenue for how you can effectively use those remaining funds.

It's crucial to spend wisely and maximize the ROI from every dollar to realize the most value out of your leftover 2023 marketing budget. Whether you’re a content-first marketer or just realizing its potential, here's a list of how you can strategically allocate your remaining budget to maximize content creation.


1. Quality Content Production

Engaging content comes in many forms - blog posts, videos, infographics, podcasts, and more. Allocate funds to hire specialized content creators who can produce diverse, high-quality material. This not only enhances your brand’s authority but also keeps your audience engaged across multiple platforms.

2. Advanced Content Tools

Utilize the remaining budget to access premium tools that can elevate your content game. This includes SEO tools for keyword research, analytics platforms for tracking engagement, or software that can enhance the production quality of videos and podcasts.


3. Guest Posts and Collaborations

Broaden your reach by investing in guest posting opportunities on established platforms in your industry. Collaborating with influencers or other brands can also provide a fresh perspective and tap into new audiences.

4. Expand into New Formats

While creating content is vital, refining it via different formats ensures it shines. If you've primarily focused on written content, consider branching out. Use the surplus budget to experiment with video production, podcasts, or interactive infographics. Multimedia content can significantly increase engagement and reach audiences with varying content consumption preferences. Investing in professional editing and post-production services to create amazing motion graphics that will dazzle your audience and take your message to a whole new level.


5. Future Content Planning

Use part of the budget to strategize and plan for 2024. This could mean researching emerging content trends, preparing editorial calendars, or even pre-booking content creation hours with your content creators and designers.

To Wrap Things Up…

The end of the year doesn’t mean your marketing initiatives should wind down. Leveraging what’s left of your 2023 budget wisely can yield significant benefits, both immediately and in the long run.

The remainder of your 2023 marketing budget holds the potential to amplify your content strategy in meaningful ways. Every penny invested now in content not only serves the immediate marketing goals but also lays a foundation for future success.

Remember, in the digital world, content is not just king; it's the entire kingdom. Make the most of what’s left of 2023 by investing wisely in content and watch as it continues to yield returns well into 2024 and beyond.

We’ve successfully created content for other clients who use it as part of their marketing strategy... if you’d like to discuss ways to best use your remaining 2023 budget before it’s too late, contact us now!


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