From Static to Dynamic: Unlock the Potential of Still Images
In today's digital age, it's no secret that marketing and advertising messages need to be visually compelling to capture the attention of audiences. One way to do this is by turning still images into motion graphics and videos. In this blog post, we'll explore why this is important and how you can do it.
Why Turn Still Images into Motion Graphics and Video?
The answer is simple: motion graphics and video have proven to be more engaging than still images. According to a study by Hubspot, 54% of consumers want to see more video content from brands they support. This is because videos and motion graphics are more immersive and visually stimulating than static images. They also allow brands to tell a story and convey their message in a more dynamic way.
Moreover, motion graphics and videos are more shareable and can help increase a brand's reach. Social media platforms like Facebook, Instagram, and TikTok have algorithms that prioritize video content, meaning videos are more likely to be seen by a wider audience than still images.
What are Motion Graphics?
Motion graphics are animations that are created using existing still images. This is a great way to extend the value and leverage the investment you’ve made in shooting still imagery for your product packaging or other marketing purposes. Motion graphics are gaining in popularity as a way to convey information and ideas in an engaging and visually exciting way. Motion graphics often combine text, illustrations, and other design elements with animation and sound effects.
Turning Still Images into Motion Graphics
Turning still images into motion graphics can be a cost-effective and time-efficient way to create engaging video content. Here’s a few tips to get more mileage out of your still images through motion graphics.
Choose Your Still Images
The first step is to select the still images that you want to turn into motion graphics or videos. These could be product images, branding materials, or any other images that you want to use to convey your message.
Decide on Your Story and Message
Next, you need to decide what you want to convey through your motion graphics or video. Think about your target audience and what they would find interesting and engaging. What emotions do you want to evoke? What action do you want your audience to take?
Create a Storyboard
The next step is to create a storyboard. This is a visual representation of how your motion graphics or video will play out. This will be the sequence of images and how they will be animated.
Build Motion Graphics or Video
Once the storyboard is complete, production begins by adding movement, text, and transitions. Sound effects and music can also be added to enhance the overall experience.
Finalize and Publish
Once the video is complete, a final review is necessary to make sure it aligns with your brand's messaging and goals. Once you're satisfied, it can be published on your website, social media channels, or other platforms to start engaging with your audience.
Turning your existing library of still images, whether they be from your product packaging, catalog, sales collateral or even PowerPoint decks, into motion graphics and video is an effective way to capture your audience's attention and convey your message in a more dynamic way. Plus, you’ve gained even greater value from that investment in photography by extending the use of those still images into a new medium and engaged a whole new audience.
Interested in learning how we can create engaging and shareable content that can help boost your brand's reach and impact? Click here to schedule your no-obligation consultation with one of our marketing experts!