Why Video Marketing Works

There are several reasons why “video” is the hottest thing in online marketing… but simply stated, people like watching visual content over reading the written word. People are more likely to watch an entire video — when it’s done well — than read through a long article. This forms the basis for why this approach is often so successful.

Social Media Provides Exposure

The internet and social media provide several effective outlets where it is possible to get a lot of exposure for relatively little cost. The number of people who use social media continues to rise. In 2019, 72% of Americans* used at least one social media platform. While you can choose to go the route of paid advertising within each platform, posting on your own account is often quite effective.


People Share Videos

In addition to posting on social media, you can also use video content on your own website. Inserting this marketing format on a landing page significantly increases conversion rates. When viewers like a video, they are likely to share it across their social media platforms, regardless of where they see it first. This is free advertising for you. It puts your brand in front of more people without more effort on your part.


Search Engines LOVE Video Content

Search engine algorithms like those used by Google are designed to pick up on content that users like. A good indicator of user preference is how many people click and stay on a site. Video content attracts more people and engages them for longer than other formats. A good video marketing strategy keeps your prospects and customers on your site, and search engines will notice.


Deforest Group Provides Video Services For Your Brand

At Deforest Group, we know how to produce videos that engage your target audience, whether you are a business-to-consumer or business-to-business brand. We help you tell your story using the right video concept and structure to meet your needs. Tell us about your project, and we’ll let you know what we can do for you.



*Pew Research Center Social Media Fact Sheet APRIL 7, 2021